What may very well be extra enjoyable than free meals with pals?
For Thrisha Senthilnathan ’25, her meals weblog, CraftedbyThrisha, is the right mixture of each.
“It’s simply been actually enjoyable, exhibiting totally different folks the several types of delicacies and smaller eating places that lots of people don’t find out about,” Senthilnathan mentioned. “It’s been an amazing aspect hustle, and it’s actually good to hang around with pals and in addition do issues with pals that in addition they like, as a result of we additionally all love meals.”
In 2020, Senthilnathan started cooking daily. Out of pandemic-induced boredom, she started posting her recipes and cooking movies on-line and the meals weblog was born. As shops began opening up once more, she transitioned to posting critiques of native eating places.
The weblog took off from there.
“Lots of people began to view my account after which numerous eating places began to ask me to come back check out their meals after which put up about them,” Senthilnathan mentioned. “I’ve been invited to numerous totally different meals occasions in LA and totally different product-trying occasions and model occasions and stuff like that.”
As soon as she arrived on campus, Senthilnathan invited her pals to work along with her and the CraftedbyThrisha group expanded to round 10 Stanford college students, all of whom collaborate with Thrisha to create content material. “My favourite half is simply seeing my pals’ real reactions to totally different meals and having them attempt various things,” Senthilnathan mentioned. “I’m additionally watching them develop actually assured on digital camera and being very captivated with it as properly.”
Senthilnathan’s pals are featured on the weblog, engaged on and off digital camera. One of many fashionable segments on the weblog is “Mic Evaluations,” the place her pals are wired with microphones and provides trustworthy critiques of the meals within the restaurant.
“It’s cool to present my very own enter on how the meals tastes and it sort of influences different folks’s actions on what to order,” mentioned Matthew McClean ’25, who is commonly on digital camera for the weblog. “We mic up and he or she information us saying what we like in regards to the meals and what we don’t like about it. We simply attempt to give our trustworthy opinion about how the meals tastes and our total expertise of the restaurant.”
Working with manufacturers like Chamberlain Espresso and Walmart, the weblog at the moment has over 9 thousand followers. In line with Senthilnathan, round 60% of her followers are faculty college students, which is why her content material is centered round eating places within the Stanford space.
“All of the meals seems completely scrumptious,” mentioned Louis Robson ’26, who adopted CraftedbyThrisha after arriving at Stanford. “I like all of the suggestions.”
Senthilnathan has labored with over 100 eating places and companies for her weblog. Often, Senthilnathan will get a number of invites every week from eating places or manufacturers that need her to evaluation their meals. “I do receives a commission from the totally different eating places and types so it’s sort of like a part-time job,” Senthilnathan mentioned.
“It’s a reasonably rewarding course of to be like, ‘Oh my gosh! I obtained to be part of that!’” mentioned Regina Sevilla ’25, who works with Senthilnathan on the weblog. “Seeing her means of an thought she has after which truly letting it come into fruition and being like ‘I helped with that! There I’m on that put up!’ I actually prefer it.”
Whereas Senthilnathan has been creating content material for her weblog for over a yr, there are nonetheless challenges that come up.
“The most important problem is having the boldness to develop a web page from zero to one thing and to maintain posting it with out the troubles of different folks’s opinions,” Senthilnathan mentioned. “Additionally, similar to making an attempt to make a reputation as a university meals blogger — there’s not that many and numerous eating places don’t take youthful folks significantly.”
Regardless of the challenges, Senthilnathan says she plans on persevering with to weblog wherever her future plans take her, exploring the native delicacies of wherever she travels and dealing with greater manufacturers.
“I’ve obtained numerous help from family and friends, so it’s been actually enjoyable and a very good journey to this point,” Senthilnathan mentioned. “It’s simply been a bit of journey of ranging from a daily cooking recipe weblog to that includes totally different eating places and merchandise.”